The Cult of the Amateur. Learning through social media includes strategies such as "modeling, reinforcement, and social interaction mechanisms" all at the same time. Studies suggest that surveys show that people want to keep their lives private, but their actions on social media suggest otherwise. The practice of harnessing social media personalities to market or promote a product or service to their following is commonly referred to as Influencer Marketing. According to CBS news, Six Degrees is "widely considered to be the very first social networking site", as it included "profiles, friends lists and school affiliations" that could be used by registered users. What happens on the internet does matter in real life. It looks like this:. Research has continued to demonstrate that long hours spent on mobile devices have shown a positive relationship with an increase in teenagers' BMI and a lack of physical activity. Between the mids and the mids, BBSes numbered in the tens of thousands in North America alone. The term is an analogy to the concept of viral infections , which can spread rapidly from person to person. Story continues below advertisement.